We Are Sanitas
What We Do
At Sanitas, we are driven by a commitment to delivering comprehensive services that contribute to people’s wellbeing and quality of life. Our track record and dedication have made us a benchmark in the healthcare sector in Spain. Since 1989, we have been part of Bupa, a leading international healthcare group renowned for its excellence and innovation in care. Sanitas is currently expanding its entire network of hospitals, dental clinics and care homes to offer improved and more accessible services.
Part of the Bupa Group
GRI 2-1, 2-2
Sanitas leads Bupa’s operations in Europe and Latin America (ELA). It manages Bupa’s presence in Spain, as well as in Brazil, Chile, Colombia, Guatemala, Paraguay, Peru, Ecuador, Mexico, Miami, Panama, the Dominican Republic, Turkey and Poland.
More healthcare to reach more people
GRI 2-6
revenue
(+10% vs. 2023)
€2,886 billion
operating profit
(+4% vs. 2023)
219 M€
employees
(+6,1% vs. 2023)
11.360
In expansion
Sanitas Seguros
The second largest health insurer in Spain, with approximately 2.9 million customers —a figure that continues to grow every year.
Sanitas Dental
Provides dental care services through 216 centres and a network of affiliated clinics across Spain. It has recently acquired six new clinics operating under the Dental Star brand.
Sanitas Hospitales
Manages four private hospitals, 25 private medical centres, 11 advanced rehabilitation centres, a central laboratory and a research foundation. This portfolio will expand with the opening of the new Hospital Blua Sanitas Valdebebas in 2025. In addition, construction has been announced for three new hospitals in Barcelona, Palma de Mallorca and Madrid’s Arganzuela district.
Sanitas Mayores
Provides care for over 6,000 people in 44 residential care homes, with 18 day centres integrated into the facilities. It also operates three standalone day centres and offers professional home care services for older adults in Spain.
Sanitas Campus FP
Currently has 350 enrolled students in Madrid, across four different learning pathways. At the start of 2025, Sanitas opened a new campus in Barcelona, which will begin operating in the 2025–2026 academic year.
Our brand value
01.
Ranked 29th According to the Interbrand consultancy report, Sanitas is among the top 30 most recognized and valued brands in Spain.
02.
Score 69.4 . Sanitas’ reputation continues to strengthen and consolidates its position as a leading brand in the market.
03.
The Corporate Reputation Business Monitor (Merco) has once again recognized Sanitas in several categories.
04.
Sanitas has been awarded certification by the Top Employers Institute, recognising its leadership in talent management and its excellence in human resource development.
At Sanitas, we grow in a sustainable and responsible way. This means reinvesting our profits to improve services, expand our care network, and strengthen our digital solutions.
Pilar Villaescusa
Chief Financial Officer, Sanitas and Bupa Europe & Latin America
Committed to the SDGs
At Sanitas, we align our commitment with the United Nations Sustainable Development Goals (SDGs), using them as a guiding framework for all our initiatives. This approach enables us to have a positive impact and contribute effectively to global wellbeing and environmental preservation.
A holistic vision of health
Human health is deeply interconnected with the health of the environment. Air quality, water, and biodiversity have a direct influence on both physical and mental wellbeing. Environmental degradation and climate change threaten ecosystems and increase global health risks.
That is why we are investing in decarbonising our operations, as well as in urban regeneration and prevention projects that are open to the community In doing so, we help secure a healthier future for all.
A clear purpose: contributing to people’s wellbeing
At Sanitas, our commitment goes beyond the individual wellbeing of our patients. We are aware of the broader impact of our activities on society and the environment. That is why we work proactively to minimise negative effects and amplify positive outcomes —integrating sustainability into everything we do.
01.
The values that define us
- Courage: We pursue new opportunities with determination and an innovative vision.
- Empathy: We recognise and value people’s autonomy, guiding our decisions with sensitivity and respect.
- Responsibility: We act with commitment and awareness, ensuring our actions generate a positive impact on society and the environment.
02.
The pillars that support our business
- Customers: We place their needs at the heart of every decision, ensuring an exceptional experience focused on their wellbeing.
- Growth: We drive solid growth through responsible management to ensure long-term stability and progress.
- Transformation: We promote the constant evolution of the healthcare sector to design cutting-edge solutions for the future.
- Sustainability: We take responsibility for generating a positive impact on society and the environment through everything we do.
Sanitas in Spain
GRI 2-6
Personalised and innovative services
At Sanitas, personalisation, innovation and excellence are the pillars of our service model. We support each customer with a close and attentive approach to ensure they feel heard and cared for. Our continuous drive for improvement leads us to integrate the latest technological innovations, enhancing our services with a recognised standard of quality.
Our operations are structured into five key areas:
Seguros
Hospitales
Dental
Seniors
Sanitas Campus FP
SANITAS SEGUROS
We offer health insurance designed to provide comprehensive, tailored coverage throughout each person’s life. Our flexible and unique approach guarantees access to preventive and healthcare services, meeting the needs of individuals, self-employed professionals, and companies of all sizes. We also embrace technological advances to deliver effective, cutting-edge insurance solutions.
In 2024, we achieved a historic milestone, surpassing 700,000 new policyholders.
The insurance business continues to grow, with a record number of new customers acquired this year. To meet the needs of all our customers, we are working to expand our medical network, both through agreements with healthcare providers, and by extending our own network.
Javier Ibáñez
Managing Director, Sanitas Seguros
Key figures in 2024
GRI 2-6, 2-7, 203-2
2.074
21,98%
+2.9M
More and more customers are using our digital services
22.343
9.097
5.234
80.308
47.500
Blua: Innovation and excellence for all customers
On 1 October, Sanitas took a major step forward in improving its customer service.
With Blua para Todos, the Blua digital ecosystem was made available — free of charge — to the entire customer base. This means all Sanitas customers now have access to the most innovative digital prevention, diagnosis, and care services, ensuring exclusive, agile and personalised healthcare — whenever and wherever they need it.
SANITAS HOSPITALES
Sanitas is redefining hospital care by combining state-of-the-art technology and digitalised services with personalised, human-centred care. This forward-looking model enables us to meet growing healthcare demand through the incorporation of advanced operating theatres, innovative diagnostic solutions, and greater response efficiency —supported by our central laboratory, which has now completed its first full year of operation.
2024 has been the year in which we laid the foundations for the future of hospital care. A network of centres that will double in size over the next five years, offering preventive, predictive, precise, personalised, and participatory medicine. A new hybrid care model that combines the best in-person care with the advantages of digitalisation to support the health of both patients and professionals.
Susana Quintanilla
Managing Director, Sanitas Hospitales
Key figures in 2024
859.537
17,507,813
5
3
25
17
1
75.3
Our hospitals
01.
Sanitas La Moraleja University Hospital
02.
Sanitas La Zarzuela University Hospital
03.
Sanitas Virgen del Mar University Hospital
04.
Sanitas CIMA Hospital
05.
Blua Sanitas Valdebebas Hospital
Expanding our network
These openings are part of Sanitas’ expansion plan, which includes the upcoming launch of Hospital Marina in Barcelona in 2027, the addition of new dental clinics, and the opening of residential care centres —further reinforcing our commitment to delivering comprehensive, high-quality healthcare.
Upcoming hospital openings:
-
Marina Hospital (Barcelona)
Sanitas and MAPFRE have joined forces to create a new hospital in Barcelona’s 22@ District, scheduled to open in 2027. As the first private general hospital in the area, it will feature over 120 beds, ICU units, and operating theatres, serving both insured and private patients. The hospital will occupy a 17,800 m² office building currently being adapted for its new use, with an investment of over €77 million.
Hospital Marina will enhance the city’s healthcare offering, create more than 1,200 jobs, and serve over 200,000 people annually. With a focus on sustainability and advanced technology, it will contribute to the development of the area and the improvement of quality, becoming a benchmark in both healthcare and digital services.
-
Sanitas Arganzuela Hospital (Madrid)
Sanitas will open its seventh hospital in Spain —Sanitas Arganzuela— in 2028, in southern Madrid. With an investment of €80 million, the hospital will span more than 19,500 m² and include 80 beds, a 24-hour emergency department, ICUs, operating theatres and outpatient clinics. The building will run on 100% renewable electricity and feature a low-emissions design, aligned with Sanitas’ environmental commitments.
-
Hospital Sanitas Portitxol (Palma de Mallorca)
Sanitas and MAPFRE will again partner to open a second joint hospital —this time in Palma de Mallorca— in 2029. Spanning over 15,000 square metres, the hospital will comprise 58 rooms, two of which will be isolation rooms, with a total of 89 beds, including six in the ICU. There will also be 11 emergency bays, five state-of-the-art operating theatres and two endoscopy rooms. The hospital will also offer 50 consulting rooms for different medical specialities, as well as 10 rooms for physiotherapy and dental services. The new Sanitas Portitxol Hospital will serve more than 150,000 patients each year in an area with limited healthcare infrastructure. This facility will therefore play a vital role in providing essential services to local residents and neighbouring municipalities in the eastern part of the city.
-
Integrated healthcare centre in Córdoba
Sanitas will open its first integrated centre in Córdoba in 2027 —an innovative complex combining medical, dental and residential care in a single location. With an investment of €25 million, the centre will offer over 15 medical and surgical specialities, including an operating theatre, endoscopy room and MRI scanner. It will also house a state-of-the-art dental clinic and a care home for older adults with 120 beds, designed to deliver comprehensive and personalised care.
This project responds to the growing demand for healthcare services in Córdoba. It will expand the city’s care offering and improve the quality of life of its residents. The centre will be a benchmark in health care, combining advanced technology, artificial intelligence, and a multidisciplinary approach to deliver top-quality medical and dental services.
-
Advanced rehabilitation centres
Sanitas has expanded its healthcare network in Madrid and Barcelona with the opening of new centres in both cities. A new Advanced Rehabilitation Centre has opened in Valdebebas, Madrid, covering 300 m². It offers specialised treatments in physiotherapy, podiatry, psychology, and physical and rehabilitation medicine. The centre is equipped with advanced technologies such as ultrasound-guided invasive physiotherapy, TECAR therapy, high-intensity magnetic stimulation, and high-power laser therapy.
-
New Provença medical centre
The newly opened Provença Medical Centre in Barcelona spans 2,000 m² and houses 19 consulting rooms dedicated to more than 20 medical and surgical specialities. In addition to an Advanced Rehabilitation Centre offering state-of-the-art physiotherapy, podiatry, psychology and rehabilitation medicine services, the centre has a surgical unit with an ambulatory major surgery area, an endoscopy room, and an advanced imaging unit featuring MRI, mammography, ultrasound and conventional X-ray.
Mi Salud Genómica
Sanitas has launched a pioneering preventive medicine programme focused on genome sequencing and analysis —one of the largest of its kind in Europe.
Developed in collaboration with parent company Bupa, the programme aims to prevent and treat genetically predisposed conditions —such as certain types of cancer and type 2 diabetes— using personalised insights based on analysis of the human genome. In its first phase, the programme will sequence over 14,000 genomes, including 10,300 in Spain, supported by a multidisciplinary team of doctors, nutritionists and psychologists.
SANITAS DENTAL
Innovation is key to staying at the forefront of dental care. In a field where technological advances are constantly transforming treatments, digital dentistry has become essential for delivering care with the highest precision and quality. This digital transformation enables us to provide comprehensive oral healthcare with a preventive and conservative approach, delivering more predictable outcomes with less invasive procedures.
XXX
Jesús Bonilla
Managing Director, Sanitas Dental
Key figures in 2024
217
630.000
46.809
74.8
1,759,714
136.363
22.625
Expansion of Sanitas Dental
In 2024, Sanitas Dental launched an ambitious expansion plan that reinforces its leadership in the sector and consolidates its presence in the market. As part of this strategy, six new dental clinics were opened in key strategic locations: El Corte Inglés de Pozuelo, Pirámides, Las Tablas and El Vivero de Fuenlabrada (Madrid), El Corte Inglés Bahía de Cádiz and the acquisition of the Torremolinos franchise (Málaga).
SANITAS MAYORES
The wellbeing of older adults requires care that is tailored to their needs, combining expertise, proximity and high quality. At Sanitas, we provide personalised care, integrating the most advanced treatments while never losing sight of the importance of human warmth. We are committed to providing an excellent service to those who trust us during this stage of life, delivering the best medical care and support to prioritise comfort and quality of life.
At Sanitas Mayores, we are committed to a care model that promotes healthy ageing and personalised treatment for our residents. As a healthcare specialist, we deliver care that supports both the physical and emotional well-being of our residents, providing solutions that enhance their quality of life.
Javier Gabás
Managing Director, Sanitas Mayores
Key figures in 2024
9,100
796
44
18
3
74
Our range of services
01.
Care homes
02.
Day centres
03.
Assisted living apartments
04.
Rehabilitation and recovery
At the forefront of senior care
-
Alexa smart properties for senior living
Through voice commands, residents can easily access their medical agenda and daily activities, listen to music, stimulate their minds with cognitive games, or communicate with their loved ones —all while maintaining full privacy and without the need for additional devices.
-
Vital signs carts
Equipped with advanced technology, these devices enable rapid and precise monitoring of five vital parameters at any point in the facility. They improve medical care and allow continuous health tracking, with results shared promptly and accurately with families via the Sanitas Mayores app.
-
Immersive room
An interactive environment where residents can enjoy fully immersive sensory experiences —such as exploring underwater landscapes, virtually touring cities, or reliving personal memories through digital reality— designed to promote emotional wellbeing and cognitive stimulation.
-
New app
A digital tool that simplifies the management of additional services with just one click and improves communication between residents, families, and care teams. It also features an integrated messaging system and updated internal switchboards to streamline communication within the centre.
-
Fisio digital
Sanitas launched this service to prevent injuries and treat symptoms affecting various areas of the body. Through a dedicated app, patients can access online preventive, therapeutic, and physical rehabilitation exercises. An integrated AI system monitors posture, offers real-time corrections, and tracks the patient’s progress —ensuring a more accurate and personalised treatment experience.
-
Digital cognitive stimulation
Sanitas Mayores has launched a digital cognitive stimulation tool designed for people with neurological conditions as well as users with or without cognitive decline. This solution offers personalised exercises focused on memory, language and other cognitive functions, adapting to each person’s level and enabling detailed progress tracking. It also promotes social interaction through group-based activities, and is integrated into an innovative therapeutic approach alongside interventions such as music therapy and robotic pets.
SANITAS CAMPUS
In 2023, we launched Sanitas Campus, our advanced training centre for vocational education (FP) students. Our goal is to deliver first-class healthcare training, closely aligned with the realities of clinical practice and the latest technological and methodological advancements shaping the future of healthcare. Since 2024, we have also been working on the creation of Sanitas Universidad Europea Campus, where two degree programmes —Nursing and Occupational Therapy— are already underway.
New programmes
Sanitas Campus began its academic activity in Madrid in the 2023–2024 academic year, offering two official vocational training programmes: Diploma in Healthcare Support and Higher Education Diploma in Dental and Oral Care. For the 2024–2025 academic year, the following were added: Advanced Diploma in Medical Imaging and Nuclear Medicine, and Diploma in Dependent People’s Care, in addition to a course in Health and Social Care Support for Dependent People in Institutional Settings.
As of November 2024, Sanitas Campus FP Madrid had 349 enrolled students. 41% in on-site programmes, and 59% in virtual learning formats.
